BEAMSTART29 May, 2020
China is distinct from other developing markets in a number of important ways, all of which have strong ramifications for marketers.
To begin with, China’s economy is far more diverse (and therefore offers a much broader range of opportunities) than Russia and Brazil, economies which are far more reliant on raw materials and commodity products.
Consequently, China is now often seen as the most lucrative opportunity in the developing world. The country is no longer just viewed as a low-cost manufacturing base, but also increasingly as a lucrative market with a receptive audience of customers. As such, companies are now under growing pressure not only to better understand Chinese buyers, but also to successfully navigate the many barriers and potential risks when trying to find a route into the China market.
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